About

She Who Creates Herself aka SWCH is home for strong, independent women.
  We are the women that have chosen to liberate ourselves from convention and tradition to follow our passions. We live an alternative narrative and are brave.
We are confident, rebellious, unconventional, educated and adventurous. 
We support each other to defy expectations from our wit through to our heels.

 

‘You can be a pilot too!’ These words uttered by a middle aged woman named Denise unlocked my life.  Born in Africa to a family of Indian descent the last thing I thought possible in my life was to become a pilot. 

That belief weighed heavily on me as did other beliefs about gender and race inequality.  However all it took were the kind strong words of an adventurous woman to turn my diminishing flame into a roaring fire.  

My parents were phenomenal cheerleaders.  They supported all of my dreams. 

In fact they did more, they prepared me for the world.  They knew, and taught me, that when you choose a path that is not familiar to others there will be challenges. 

They were right, I have faced great difficulties in the pursuit of my dreams but equally great support from women from all walks of life.

I achieved my dream of becoming a commercial pilot, I achieved my dream of being an entrepreneur.  I have even managed to live a life entirely on my terms. 
 

 I once foolishly believed that I had limited options and sometimes felt the burden of society to be more conventional. Now I know that anything is possible for anyone, nothing in life is predetermined.  

 I believe the only way to exist is to be UNAPOLOGETICALLY FEARLESS and it is my life's purpose to instil self-belief into as many women and girls as I can.

After all, being born a girl is not a weakness, it is a superpower..
 
Join the SWCH tribe, inspire, be inspired and live unapologetically fearless.
To get in contact please email us at hello@swch.store.com